Wei-Yun (Jessica) Hsu
Seeking 2026 New Grad UX / Product Designer roles
Education
University of Washington
Master of Science in Human Centered Design and Engineering
2024 - Jun 2026 (Expected)
National Taiwan Normal University
Bachelor of Fine Arts in Industrial Design
2019 - 2023
Experience
Marketeq Digital｜UX Design & Research Intern
Miami, FL (Remote)
Jun 2025 - Sep 2025
Led the end to end 0-1 design of a dual-currency wallet system to resolve fragmented USD and crypto workflows, reducing setup time for returning users by 70%.
Shipped an AI-assisted funding experience to proactively surface upcoming balance needs, shifting the product from reactive funding fixes to proactive decision support.
Established a unified balance dashboard and transfer flow, informed by 5 interviews with returning clients and analysis of 12+ industry wallet benchmarks, increasing balance visibility by 45%.
Hi Interactive Media Design｜UX Design Intern
Taipei, Taiwan
Sep 2023 - Nov 2023
Launched a redesigned enterprise banking platform for Cathay United Bank, aligning cross-functional stakeholders to improve balance visibility and reduce friction in high-stakes financial workflows at scale.
Defined a clearer task structure by consolidating 30+ fragmented actions into 8 primary task groups, eliminating looping flows and reducing error-prone decision paths, resulting in 3x faster task initiation.
Simplified transfer workflows and delivered 15+ high-fidelity prototypes, reducing workflow drop-off by 40% and lowering operational overhead for both users and support teams
NTNU Ministry of Education｜Industrial Design Research Assistant
Taipei, Taiwan
Jan 2022 - Dec 2022
Developed a reusable manufacturing framework for recycled-plastic, displacing 50+ kg of virgin plastic and reducing carbon emissions by 67% across 5+ cross-functional initiatives.
Accelerated product development by validating 3 functional prototypes through 50+ rapid iterations, resolving material performance trade-offs to meet peer-reviewed research standards.
Academic Projects
ForeFlight Mobile App, HCDE Project｜UX Designer & Researcher
Seattle, WA
Jan 2025 – Mar 2025
Delivered 12 actionable recommendations to address discoverability and search breakdowns in ForeFlight’s in-app pilot support, based on 8 moderated usability tests that uncovered 16 high-severity onboarding and feature-discovery friction points.
Okapi Reusables, HCDE Project｜UX Designer
Seattle, WA
Jul 2024 – Aug 2024
Validated market viability for a reusable-cup ecosystem by launching a pilot with 2,000+ users and 10 café partners, diverting 7,300+ single-use cups in eight weeks.
Embedded carbon-impact visualization into the product experience, using iterative testing to increase user engagement by 22% and support data-driven stakeholder discussions.
Skills
Design: Design Systems, Inclusive Design, Sketching, Wireframes, IA, User Flows, Journey Mapping, Prototyping, High‑Fidelity Mockups, 3D Modeling, CAD/3D Rendering
Research: User Interview, Usability Testing, Field Research, Qualitative Research Methods, Information Architecture, A/B Testing
Tools: Figma, Framer, Adobe Creative Suite, GenAI Tools, Webflow, Rhino, SolidWorks, 3D Printing