Launched a dual-currency wallet for B2B clients at IT consulting company
Built a transparent funding system, unifying USD and crypto to drive a 45% rise in balance visibility.
Marketeq Wallet is a multi-currency funding system enabling global businesses to manage balances and process high-volume transactions.. During my internship, I designed the 0→1 Wallet to enhance transparency and build a scalable base for future multi-currency funding flows.
+45%
Increase in balance visibility
-70%
Reduced setup time for returning clients
-51%
Fewer support inquiries
Skip to Final Design
Team
1 UX Designer, 2 Engineers, 1 Project Manager, 1 CEO
Project Type
B2B, IT Consulting, Web Design
Role
UX Design Intern
Timeline
3 months (Jun–Sep 2025)
The Challenge
Growing payments. Scattered currencies. Zero visibility.
Before this project, Marketeq had no wallet and no unified view of client funds. As USD clients and crypto freelancers grew, payments became scattered across currencies, led to repeated funding actions. The team needed a wallet system that could help users to better utilize their funds.
My Role
My role in the design process
I served as the sole UX Researcher/Designer, owning the end-to-end design. I defined the problem space, designed the wallet IA and key workflows, and partnered closely with the CEO, PM, engineers, and Support/Ops to ensure feasibility and alignment across the 0→1 product.
Approach
Mapping the existing funding flows to uncover where friction occurs
I first mapped the current USD and crypto funding flows. This audit revealed fragmented processes and highlighted the need for a unified wallet.
Send ACH
Send crypto
Wait for confirmation
Wait for confirmation
Start work
Start work
Set up payment
Select chain & generate address
Crypto Funding Flow
USD Funding Flow
Existing Funding Flows (Before)
Key Research Insights
What pain points cause friction for returning clients?
Lacked visibility into available funds
Repeated payment setup slowed down every project
No predictable timing for when funds become usable
Research Deep Dive
How do clients manage funding across multiple projects?
To understand the friction in repeated funding, I did user research to help me identify where workflows broke down and what slowed clients the most.
3
Internal Workflow Reviews
5
Returning Client Interviews
60+
Support Tickets Reviewed
12+
Industry Wallet Benchmarks
Pain Point #1
Clients had to repeat the same payment steps for every new request
Returning clients repeated the same USD/crypto steps each time, slowing down project kickoff and making scaling difficult.
Start work
Next Project
Set up payment
Send USD / crypto
Wait for confirmation
Decide scope & quote
Returning clients had to repeat the entire payment setup for every new request.
In interviews, users said “It feels like I’m doing the same payment again and again.” “If I work with you every month, I shouldn’t need to restart everything.”
Pain Point #2
Clients couldn’t see their available funds
Without a clear “available balance,” clients often made unnecessary payments. I reviewed over 12+ platforms, the competitive analysis showed that leading wallets clearly separate available, pending, and multi-currency balances.
Cash App → Simple balance hierarchy
Payoneer → Side-by-side currencies
🥇Best-in-Class Platforms
Coinbase → Real-time conversions
Affinity Mapping of the Competitor Platforms
In interviews, users said “I don’t know how much is still left from the last project.”
Design Goals
Designing a clearer, faster, and more reliable funding experience
After reviewing the workflow breakdown with the CEO and PM, we aligned on three core goals for the new wallet experience:
1
Make balances instantly understandable
2
Reduce repeated funding steps for returning clients
3
Increase confidence in cross-currency transactions
Design Exploration #1 - Wallet architecture & flows
Clarifying how funding turns into usable wallet balances
I defined a dual-balance wallet and mapped how USD and crypto funding feed into each balance.
Design Exploration #2 - Wallet Dashboard
Clarifying the wallet dashboard with visual hierarchy
To reduce visual friction and help users act faster, I restructured the dashboard using a three-tier hierarchy to improve clarity.
Design Exploration #3 - AI Predictive Funding Assistant
Proactively preventing funding failures before they happen
we noticed that users often began a payment or conversion flow without knowing whether they had enough USD or TEQ Coin.
I designed a lightweight AI Prediction that helps surface upcoming funding needs before they cause interruptions.
Iteration #1 - Fee Transparency
Making fees visible to build trust
Users hesitated before confirming payments because fees felt vague and hidden.
Before
The Issue: Unclear Fees
After
The Fix & Result: Explicit Transparency
Iteration #2 - Action Hierarchy
Clarifying primary actions to reduce friction
Users were overwhelmed by multiple equal-weight CTAs, making it unclear which action to take first.
Before
The Issue: No Clear Actions
After
The Fix & Result: Defined Action Hierarchy
Final Design
Delivered an end-to-end wallet system that improves clarity, reduces repeated steps, and builds confidence in cross-currency funding.
Solution #1 - Dashboard
Introduced a dashboard that makes balances, funding needs, and key actions instantly visible.
1
Dual-balance
structure
2
Predictive funding
alert
4
AI Auto-funding
3
Streamlined hierarchy
across secondary tools
Solution #2 - Convert to TEQ Coin
Made TEQ conversions transparent and predictable.
Solution #3 - Funding Flow
Streamlined funding so clients can complete payments without repeated steps.
USD Funding Flow
1
Add Funding Amount
2
Select Funding Source
3
Reveiw Details
4
Processing Payment
B. Crypto Funding Flow
1
Choose Wallet
2
Choose Crypto
3
Scan with
Wallet App
4
Convert crypto
to TEQ Coin
5
Processing Payment
Impact
Building first unified wallet system for faster, clearer funding operations
After launching the 0→1 wallet, I'm proud to say that we got positive feedback from early users.
Increase in balance visibility
Introducing dual-balance dashboard gave users immediate confidence in available funds.
Reduced setup time for returning clients
By eliminating repeated USD/crypto setup, returning users dropping average setup time from 6+ minutes to under 2 minutes.
Fewer support inquiries
Clearer balances and predictable TEQ conversions cut duplicate balance-related tickets.
Reflection
Clarity reduces 0→1 ambiguity.
Designing a 0→1 product was challenging for me at first. I learned to reduce uncertainty by sharing assumptions early, communicating context upfront, and aligning often—making collaboration faster and smoother.
Proved ideas with actual data
The PM and engineers initially dismissed the "AI Funding Prediction Assistant" I proposed as low value. After user testing, I showed it resolved funding needs 35% faster, which shifted the team’s decision.
If I had more time…
I’d extend the AI model to forecast multi-project funding needs and offer smarter conversion recommendations to further reduce client workload.